• Title: Web Marketing For Dummies (For Dummies (Computers))
  • Author: Jan Zimmerman
  • Released: 2007-01-10
  • Language: English
  • Pages: 408
  • ISBN: 0470049820
  • ISBN13: 978-0470049822
  • ASIN: 0470049820
From the Back Cover Claim your space in the online marketplace!

Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget

Discover how to

  • Make your site search engine friendly
  • Close a sale on your site
  • Drive traffic to your site
  • Create an online marketing plan
  • Take advantage of guerilla marketing
  • Maximize your marketing dollars

About the Author Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.

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