• Title: Principled Selling: How to Win More Business Without Selling Your Soul
  • Author: David Tovey
  • Released: 2012-11-15
  • Language: English
  • Pages: 264
  • ISBN: 074946657X
  • ISBN13: 978-0749466572
  • ASIN: 074946657X
"Principled Selling is based on an elgantly simple idea: sellers should adapt to what the buy is interested in buying...It really is an admirable book." --Charles H Green, CEO of Trusted Advisor Associates and author of The Trusted Advisor

"Gives both the 'how-to' and the 'confidence' to successfully sell, without it feeling as if you are selling your soul. It's for this (and many other good reasons) that I am recommending and buying this book for all my clients." --Heather Townsend, co-author of How to Make Partner and Still Have a Life

"This book is...beautifully written, easily digested and will make salespeople more successful (and popular!)." --Andy Bounds, Britain's Sales Trainer of the Year and author of international best-seller The Jelly Effect

About the Author
David Tovey is Chairman of The Principled Group of companies, which includes Questas Consulting, the business growth and sales consulting firm, and Valuable Content Ltd. He has helped hundreds of companies and professional firms around the world increase top line and profitable growth by focusing on principled business development and leadership. For more visit www.principledselling.org.

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